![]() ![]() Perhaps you are trying to persuade your readers or engage in a debate or feedback session.If the goal of your page is to express opinions and drive engagement to a certain topic, are you taking steps to ASK your reader for feedback or action?.If your article is intended to be an informational or how-to are you enabling your reader to apply the information immediately? Are you thoroughly (but briefly) breaking your topic down into pieces small enough to ingest?. ![]() The PIE acronym is used to convey the three main purposes of writing: to Persuade Inform or Express (engage) Define the purpose of your piece - easy as PIE This handy little tool will allow you to organize and draw the eyes of readers and as an added bonus, there are tons of ways to filter this macro so that only the most relevant items are displayedĤ. Confluence has some really great tools to highlight new and updated content, including the activity stream macro.Make heavy use of relevant tags, interesting headers, good hierarchy structure, and variations in textual style to draw the eyes to relevant information. Content consumers are lazy (sorry person reading this article!) Which means that if they're trying to solve an immediate problem or are otherwise just browsing for interesting content, it needs to be delivered to them without a terrible amount of digging.However, upwards of 60% retention is achieved when content is paired with relevant images and strong organization. Readers who interact with plain text content typically retain only 10-20% of that content in the future.Below is an example of work that I've done in my own confluence page to organize a new project landing space. Once you have a few standard templates in your toolbox, creating content is faster and more organized, allowing you to focus on the message.Visual content can contain important text like deep quotes (important sentences from your article) or compelling, funny, or dramatic images which keep interest through that 30% reader dropoff point.Take note of fonts and styles within the article - do they use large headers, white space, and images to drive their story?.The best way to find your own style is to self-survey the sites you interact with and consume the most from. This will help with refining your style, building recognition, and growing trust with your readers. Use Confluence's simple interface to templatize your articles.This allows readers a visual rest from what would otherwise be a wall of text - which increases the likelihood that they'll feel overwhelmed before they even start reading. by including more white space between paragraphs. Confluence makes it incredibly easy to drag and drop articles between folders, rearrange your folder hierarchy, and link new with existing pages to create cohesive bodies of work. Consider converting lengthy content to serialized pieces. An increasing number of people are interacting with content on phones and tablets, and the standard long-form articles are no longer as powerful as they were.This style takes into account that someone reading your work is likely trying to skim and solve an issue and won't have the time to read it all. The best way to combat this dropoff is by using the inverted pyramid style shown below. Studies have shown that readers tend to lose interest in written work after the first 30-35% of an article.Read on to get yourself out of the writer's rut and into the light of a beautifully-crafted Confluence page. ![]() CONFLUENCE is a content collaboration tool.īut what happens when you find out there’s more content than collaboration going on? It might surprise you to hear that what you thought was an engaging piece of work is actually missing core components that drive interest, participation, and collaborative feedback. ![]()
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